Prive
The ground under it was tendered in 2010. Both ends of that are public; nobody puts them together.
The land under Prive
HDB put this parcel out to tender and names Prive as what was built on it. Everything below is from that tender: the dates, the winning price, and the 5 bids that came in.
- Tender launched5 May 2010
- Tender closed15 Jun 20105 bids received
- Awarded17 Jun 2010ChoiceHomes Investments Pte Ltd / CEL Development Pte Ltd
- Winning tenderS$223,740,000S$3,315 per sq m of gross floor area · S$308 per sq ft
- Parcel
- Punggol E4 Punggol Field / Punggol Road
- Site area
- 22,497 sq m
- Lease
- 99 yrs
- Plot ratio
- 3
- Gross floor area
- 67,492 sq m
- Sold as
- EC
Every bid — all 5, as HDB published them
| # | Tenderer | Bid | Behind the winner |
|---|---|---|---|
| 1 | ChoiceHomes Investments Pte Ltd / CEL Development Pte Ltd | S$223,740,000 | — |
| 2 | Hoi Hup Realty Pte Ltd And Sunway Developments Pte Ltd | S$215,200,000 | S$8,540,000 · 3.8% |
| 3 | Qingdao Construction (Singapore) Pte Ltd | S$203,770,000 | S$19,970,000 · 8.9% |
| 4 | FCC Net Pte Ltd | S$182,800,000 | S$40,940,000 · 18.3% |
| 5 | Frasers Centrepoint Limited | S$174,380,000 | S$49,360,000 · 22.1% |
What the land cost and what a unit sells for are not two ends of one sum. Between them sit construction over a multi-year build, financing, the development charge, marketing and agent commissions, GST, and the cost of holding unsold units. None of those is published for a named project, so this site does not estimate a developer’s cost or margin and no figure here should be read as one.
Source: HDB — Sites Sold by HDB · tender awarded 17 Jun 2010 · transcribed from HDB’s published tables on 2026-08-31 · prices are nominal and are not adjusted for inflation. HDB names the development on this row as “Prive”. This parcel, from tender to today · Every land sale
What has been filed there since
Those two are not the same square foot. Gross floor area includes what nobody buys — the corridors, the car park, the plant rooms — so the land rate is spread across more area than a unit is sold by. The ratio is arithmetic on two published figures and is not a return, a profit, or an appreciation.
Year by year, for a median-sized unit
| Year | Median psf | Against the year before |
|---|---|---|
| 2021 | $1,069 (9) | — |
| 2022 | $1,188 (9) | +11.1% |
| 2023 | $1,318 (4) | +10.9% |
| 2024 | $1,422 (8) | +7.9% |
| 2025 | $1,601 (9) | +12.6% |
The two ends of this page are not two ends of one sum. Between the tender and the first unit sold sit construction over a multi-year build, financing, the development charge, marketing and agent commissions, GST, and the cost of holding unsold stock. None of those is published for a named project, so nothing here estimates a developer’s cost or margin and no figure on this page should be read as one. Why that is refused.