Sea Horizon
The ground under it was tendered in 2012. Both ends of that are public; nobody puts them together.
The land under Sea Horizon
HDB put this parcel out to tender and names Sea Horizon as what was built on it. Everything below is from that tender: the dates, the winning price, and the 10 bids that came in.
- Tender launched26 Sep 2012
- Tender closed22 Nov 201210 bids received
- Awarded26 Nov 2012Hao Yuan Investment Pte Ltd
- Winning tenderS$207,000,000S$3,564 per sq m of gross floor area · S$331 per sq ft
- Parcel
- Pasir Ris E10 Pasir Ris Drive 3 / Pasir Ris Rise
- Site area
- 27,660 sq m
- Lease
- 99 yrs
- Plot ratio
- 2.1
- Gross floor area
- 58,086 sq m
- Sold as
- EC
Every bid — all 10, as HDB published them
| # | Tenderer | Bid | Behind the winner |
|---|---|---|---|
| 1 | Hao Yuan Investment Pte Ltd | S$207,000,000 | — |
| 2 | World Class Investments Pte Ltd | S$206,688,000 | S$312,000 · 0.2% |
| 3 | FCL Tampines Court Pte. Ltd. and Keong Hong Construction Pte Ltd | S$202,080,000 | S$4,920,000 · 2.4% |
| 4 | Evia Real Estate (3) Pte Ltd / Ho Lee Group Pte Ltd / CNH Investment Pte Ltd | S$201,000,001 | S$5,999,999 · 2.9% |
| 5 | Qingjian Realty (South Pacific) Group Pte Ltd | S$191,700,000 | S$15,300,000 · 7.4% |
| 6 | Peak Sky Pte. Ltd. and Low Keng Huat (Singapore) Limited | S$191,200,000 | S$15,800,000 · 7.6% |
| 7 | Hoi Hup Realty Pte Ltd, Sunway Developments Pte Ltd and Hoi Hup J.V. Development Pte Ltd | S$189,200,000 | S$17,800,000 · 8.6% |
| 8 | Bellevue Properties Pte. Ltd. | S$178,000,000 | S$29,000,000 · 14.0% |
| 9 | CEL Property Pte Ltd | S$175,000,000 | S$32,000,000 · 15.5% |
| 10 | Mezzo Development Pte Ltd | S$169,000,000 | S$38,000,000 · 18.4% |
What the land cost and what a unit sells for are not two ends of one sum. Between them sit construction over a multi-year build, financing, the development charge, marketing and agent commissions, GST, and the cost of holding unsold units. None of those is published for a named project, so this site does not estimate a developer’s cost or margin and no figure here should be read as one.
Source: HDB — Sites Sold by HDB · tender awarded 26 Nov 2012 · transcribed from HDB’s published tables on 2026-08-31 · prices are nominal and are not adjusted for inflation. HDB names the development on this row as “Sea Horizon”. This parcel, from tender to today · Every land sale
What has been filed there since
Those two are not the same square foot. Gross floor area includes what nobody buys — the corridors, the car park, the plant rooms — so the land rate is spread across more area than a unit is sold by. The ratio is arithmetic on two published figures and is not a return, a profit, or an appreciation.
Year by year, for a median-sized unit
| Year | Median psf | Against the year before |
|---|---|---|
| 2021 | $1,185 (1) | — |
| 2022 | $1,030 (2) | -13.1% |
| 2023 | $1,241 (2) | +20.5% |
| 2024 | $1,327 (4) | +6.9% |
| 2025 | $1,272 (1) | -4.1% |
| 2026 | $1,405 (2) | +10.5% |
The two ends of this page are not two ends of one sum. Between the tender and the first unit sold sit construction over a multi-year build, financing, the development charge, marketing and agent commissions, GST, and the cost of holding unsold stock. None of those is published for a named project, so nothing here estimates a developer’s cost or margin and no figure on this page should be read as one. Why that is refused.
The rest of it
- Every filed transaction at Sea HorizonThe full record — price history, floor premium, what a sale would net
- Every land sale since 1993441 URA sites and 216 from HDB, with every losing bid that was published
- Why there is no margin on this pageWhat sits between the two ends, and why none of it is published