The Sunnydale

The ground under it was tendered in 1997. Both ends of that are public; nobody puts them together.

The land under The Sunnydale

HDB put this parcel out to tender and names The Sunnydale as what was built on it. Everything below is from that tender: the dates, the winning price, and the 8 bids that came in.

  1. Tender launched30 May 1996
  2. Tender closed24 Jul 19978 bids received
  3. Awarded8 Sep 1997MCL Land Ltd
  4. Winning tenderS$21,507,856HDB publishes no gross floor area for this site, so a rate per square foot cannot be worked out from what is published
Parcel
Serangoon S11 Serangoon Avenue 3
Site area
6,545 sq m
Lease
99 yrs
Plot ratio
1.4
Gross floor area
Not published
Sold as
Condominium
Every bid — all 8, as HDB published them
Ranked by amount. The gap column is each bid measured against the winning one — subtraction, not a judgement about whether anyone bid well.
#TendererBidBehind the winner
1MCL Land LimitedS$21,507,856—
2Econ International Limited & Kienta Engineering Construction Pte LtdS$21,200,000S$307,856 · 1.4%
3Tacwealth Investments Pte LtdS$21,001,800S$506,056 · 2.4%
4DBS Realty Pte LtdS$20,731,118S$776,738 · 3.6%
5Allgreen Properties Ltd / Hoe Seng Co (Pte) LtdS$20,310,000S$1,197,856 · 5.6%
6Seah Holdings Pte LtdS$18,008,000S$3,499,856 · 16.3%
7Winstar Investment Pte LtdS$17,100,000S$4,407,856 · 20.5%
8Came Development Pte LtdS$14,893,893S$6,613,963 · 30.8%

What the land cost and what a unit sells for are not two ends of one sum. Between them sit construction over a multi-year build, financing, the development charge, marketing and agent commissions, GST, and the cost of holding unsold units. None of those is published for a named project, so this site does not estimate a developer’s cost or margin and no figure here should be read as one.

Source: HDB — Sites Sold by HDB · tender awarded 8 Sep 1997 · transcribed from HDB’s published tables on 2026-08-31 · prices are nominal and are not adjusted for inflation. HDB names the development on this row as “The Sunnydale”. This parcel, from tender to today · Every land sale

What has been filed there since

1997 · the groundS$21,507,856HDB publishes no gross floor area for this parcel, so no rate can be worked out
Today · the homes on it$1,195median of 13 filed transactions, 2021-09 to 2026-09

Year by year, for a median-sized unit

120–130 sqm band. Counts in brackets; a year with fewer than 3 filed sales is kept and marked rather than dropped, because a reader can discount a thin year and cannot discount one that was silently removed.
YearMedian psfAgainst the year before
2022$1,170 (3)—
2023$1,141 (2)-2.5%
2024$1,353 (1)+18.6%
2025$1,359 (2)+0.4%

The two ends of this page are not two ends of one sum. Between the tender and the first unit sold sit construction over a multi-year build, financing, the development charge, marketing and agent commissions, GST, and the cost of holding unsold stock. None of those is published for a named project, so nothing here estimates a developer’s cost or margin and no figure on this page should be read as one. Why that is refused.

The rest of it