The Mayfair

The ground under it was tendered in 1996. Both ends of that are public; nobody puts them together.

The land under The Mayfair

HDB put this parcel out to tender and names The Mayfair as what was built on it. Everything below is from that tender: the dates, the winning price, and the 9 bids that came in.

  1. Tender launched31 May 1996
  2. Tender closed25 Jul 19969 bids received
  3. Awarded6 Sep 1996SSL Properties Pte Ltd
  4. Winning tenderS$131,215,000HDB publishes no gross floor area for this site, so a rate per square foot cannot be worked out from what is published
Parcel
Jurong East S1 Jurong East Avenue 1
Site area
18,905 sq m
Lease
99 yrs
Plot ratio
2.8
Gross floor area
Not published
Sold as
Condominium
Every bid — all 9, as HDB published them
Ranked by amount. The gap column is each bid measured against the winning one — subtraction, not a judgement about whether anyone bid well.
#TendererBidBehind the winner
1SSL Properties Pte LtdS$131,215,000—
2Allgreen Properties Ltd / Hoe Seng Company (Pte) LtdS$125,980,000S$5,235,000 · 4.0%
3City Developments Ltd / Hong Leong Holdings LtdS$111,222,000S$19,993,000 · 15.2%
4First Capital Corporation LtdS$109,600,000S$21,615,000 · 16.5%
5RichDeal Investment Pte LtdS$96,999,000S$34,216,000 · 26.1%
6Erishi Holdings Pte LtdS$91,780,000S$39,435,000 · 30.1%
7Azurite Land Pte LtdS$91,100,000S$40,115,000 · 30.6%
8Nasidon Investments Pte LtdS$71,880,000S$59,335,000 · 45.2%
9Tara Development Pte LtdS$16,328,000S$114,887,000 · 87.6%

What the land cost and what a unit sells for are not two ends of one sum. Between them sit construction over a multi-year build, financing, the development charge, marketing and agent commissions, GST, and the cost of holding unsold units. None of those is published for a named project, so this site does not estimate a developer’s cost or margin and no figure here should be read as one.

Source: HDB — Sites Sold by HDB · tender awarded 6 Sep 1996 · transcribed from HDB’s published tables on 2026-08-31 · prices are nominal and are not adjusted for inflation. HDB names the development on this row as “The Mayfair”. This parcel, from tender to today · Every land sale

What has been filed there since

1996 · the groundS$131,215,000HDB publishes no gross floor area for this parcel, so no rate can be worked out
Today · the homes on it$1,118median of 66 filed transactions, 2021-09 to 2026-09

Year by year, for a median-sized unit

100–110 sqm band. Counts in brackets; a year with fewer than 3 filed sales is kept and marked rather than dropped, because a reader can discount a thin year and cannot discount one that was silently removed.
YearMedian psfAgainst the year before
2021$936 (2)—
2022$1,014 (6)+8.3%
2023$1,092 (5)+7.7%
2024$1,118 (2)+2.4%
2025$1,213 (5)+8.5%
2026$1,210 (3)-0.2%

The two ends of this page are not two ends of one sum. Between the tender and the first unit sold sit construction over a multi-year build, financing, the development charge, marketing and agent commissions, GST, and the cost of holding unsold stock. None of those is published for a named project, so nothing here estimates a developer’s cost or margin and no figure on this page should be read as one. Why that is refused.

The rest of it